Paid placements within various media and consumer outlets.

Published authors travel from city to city speaking about their books and signing copies.  Usually, the tour is directed by the publisher’s in-house PR representative.  However, that representative has many clients and gives only nominal attention to individual authors.  An outside publicist will arrange simultaneous local area publicity appearances to coincide with the book signing sessions.  That way, the sales of the book will increase and the signing itself can be promoted.  An outside publicity firm will also arrange additional signings that the publishing house wasn’t able to procure.

This is the written wording that appears on screen with the visual image.  It can include a name, a logo and an explanation of what you do or what you are speaking about. It is imperative that the publicist controls the chyron in order to control the client’s image.

This type of campaign is designed to take the client through a direct, pre-planned route designed to reach a select audience.  It can coincide with event planning and is usually focused on local radio, TV, magazine and newspaper exposure in each city.

This is an outside firm that specializes in employing scores of workers for the sheer purpose of scouring all print media outlets for a client’s name.  The service then sends the “clipping” to the client.

If a client has been misrepresented in the public’s eye or within the media, a publicist can be utilized to control or even reverse the negative or incorrect image.

This usually refers to one-on-one contact between the client and the end user.  Whether through mailings, e-mails, pamphlets, catalogues, faxes, or phone calls, the object is to directly reach the targeted consumer.

Event Planning

Organizing from “soup to nuts” an event for the client: from menu, to parking, restrooms, security, styling, set decorating, lights, crew, photography, staging, music, maps, promoting the event, media placements about the event, and any follow up publicity.

Guerilla PR              

Using any method possible to get the attention of the media. 

Image Makeover

A publicist knows what the media needs to see, visually speaking.  Television, print, and even radio now demand a well-styled visual image of the client.

A paid advertisement masked as informative television programming.

Any means with the exception of media placements by which the client is represented in the public’s eye.  This includes corporate branding, any written material on the client, and consumer analysis.

Mast Head

The page at the beginning of a magazine that lists the editors’, writers’ and publisher’s information.

Media Blitz

When several media outlets place the client simultaneously. 

Media Reel

A short, 3-6 minute video compilation with music and graphics that utilizes the client’s best moments of TV footage from media appearances and edits them together.  

A seasoned expert who coaches the client for on-camera appearances.  The trainer helps the client learn how to clearly articulate their message in precise sound-bites and how to create the optimal personal image.

Using the internet to market a client’s product via e-mail and links to other related websites.  Finding means by which to promote via on-line chats, contests, give-aways, etc.

Most newspapers, magazines, TV and Radio programs now utilize websites to promote themselves.  These sites provide additional outlets in which a client can gain exposure.

Anytime a client appears in any media outlet as a direct result of a PR firm; whether it is in a newspaper or magazine article or on TV or Radio. 

PR Advertising

Any form of advertising that is presented to look like print editorial content or regular television or radio programming.  It can be found in the form of a group advertisement, an article, a side-bar, a mention or quote, a mini-TV or video program, a docu-advertisement, or by utilizing media outlets where you pay per placement. 

A strategy delineated by a qualified publicist that utilizes a timetable to make key decisions as to where and when the client wants and needs media exposure.

This includes any media outlet that involves paper: newspapers, newsletters, magazines, etc.

Using publicity techniques to get a client’s product seen by the public in non-editorial formats.

Any item used as give-aways to increase brand awareness for a client.

Pitch

The means by which a client’s story is “sold” to the media.  The means by which a publicist gets the editors, writers, and producers excited enough to include the client in their content.

Back-to-back or simultaneous interviews of a client by two or more media outlets.

A compilation of information about a client.  Inserts include: tear sheets, topic ideas, top 10 lists, biographies, corporate profiles, product and services information, press releases, etc.

An announcement to the press about something or someone new or different and of interest to the public.

A strategy by which certain areas of the country are targeted for public relations.

Screen credit is different from a chyron.  If a client is involved in the writing of an TV segment, the credit will show on screen the capacity in which the client was involved in a particular piece.

From a mere moment to a long television piece that features a client.

To state your name and the correct spelling on camera for the purposes of editing the chyron.

Any combination of words which are quotable; finding the perfect, succinct way to get your message across while getting the interviewer’s attention.

A professional hired to create the visual image of an on-camera spokesperson or product.

A clipping from a magazine or newspaper featuring a client that is graphically laid-up, duplicated, and used both as a publicity tool and to preserve the publicity history of the client.

A television sized screen that shows the script the on-camera person needs to read.

Video News Release

A short TV program about a client submitted to an video news release firm.  The firm then distributes the tape to every station in the country.