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Amy
Hendel, Health Expert (bodyjam.com)
Amy came to Vertex as a disgruntled client of another PR firm. As
far as we could surmise, the other firm didn’t know how to take
this bundle of energy and ideas and focus her. Vertex completely
changed Ms. Hendel’s on-camera image. Within one year Vertex booked
Amy on scores of local, national and regional TV shows . Highlights
include appearances, and often repeated appearances, on: EXTRA,
Discovery Health, The Learning Channel, The Other Half, E!, KABC,
KCBS, KNBC, KTLA. Ms. Hendel booked her own 14-part PBS series
on health where she is Sr. Medical Correspondent, Producer, and
Head Writer. Ms. Hendel is currently in negotiations with a major
network for her own television show.
Until There’s A Cure (utac.org)
This non-profit organization that sells the original AIDS Bracelet
to raise funds for vaccine research was unhappy with their expensive
New York PR firm. They came to Vertex and within one year over $3
million was raised directly from PR efforts. Highlights included
procuring celebrities and shooting photos of them wearing the Bracelet,
designing ads, getting major national magazines to run the ads for
no charge (of which there were over 40) organizing and publicizing
a celebrity comedy event to raise funds, and joining forces with
Day Of Compassion organization to turn the day into an important
media event: a day for all members of the media to include AIDS
programming in their content. The result? Over 7 shows aired pieces
on The Bracelet on the same day including Oprah, Rosie O’Donnell,
Access Hollywood, and Entertainment Tonight.
Advanced Laser and Anti-Aging Medical Center
(laserbeauty.com)
Vertex met with dermatologists H. Michael Miller, MD and Robert
Seltzer, MD in their tiny, cramped office in Pasadena to discuss
the potential of Public Relations. Since coming aboard in 1998,
the Advanced Laser Center has grown into the largest cosmetic laser
center in the world, with more laser machinery than any other center,
spanning two entire floors of a medical building, and housing a
staff of over 40.
A great deal of their success is due to public relations. PR highlights
include appearances in or on: The Discovery Channel: “The
Science of Beauty;” Discovery Health: “Advances in Dermatology;”
In Style Magazine, First For Women Magazine, The Learning
Channel:“Exotic Medicine;” CNN News: “Latest Lasers;”
Access Hollywood; Entertainment Tonight; Extra!; Living
Better; The Chart Show: UK; Sports TV: Brazil;
News at 4: with Dr. Bruce Hensel; Women 2 Women: KCBS;
Good Day LA; Eye Witness News At Four; KTLA Evening News; KTLA Morning
News; KCOP Evening News.
adidas by The Power of Two (ThePowerofTwo.net)
In six short months Vertex took this maternity wear division of
adidas and placed them in scores of major national magazines, top
US newspapers, parenting websites, and local, national and regional
TV shows. In fact, the campaign was so successful, President Jeff
Malone had to tell Vertex to slow down its efforts so they could
keep up with product demand. PR Highlights include: Magazines:
WWD, Self, Sports Illustrated for Women, American Baby, Fit
Pregnancy, Baby Talk, Mode, Fitness, The Oprah Magazine; Newspapers:
NY Newsday, Chicago Tribune, Boston Globe, SF Chronicle,
NJ Star Ledger, Tampa Tribune, San Jose Mercury News, Atlanta Constitution;
TV: Live With Regis & Kelly, Evening Magazine KPIX, Women
2 Women KCBS, Good Day Oregon, Good Day Sacramento, The Today Show.
Richard Ellenbogen, MD, Plastic Surgeon
(beverlyhillsbody.com)
Since Dr. Ellenbogen came on board at Vertex, he has appeared on
scores of TV segments. Dr. Ellenbogen now has his first media reel
with over 30 TV segments he garnered through his campaign with Vertex.
Vertex created an hour long in-house video that Dr. Ellenbogen’s
office airs daily for patients who are awaiting their appointments.
He has also done numerous radio interviews and has had more hits
on his website: beverlyhillsbody.com than ever before.
PR highlights include appearances in or on: Entertainment Tonight
(5 Times); Access Hollywood (2 times); The Learning
Channel;The Discovery Channel;KTLA Morning News; KCOP Evening News;
KCBS Morning News; FOX Morning News; Fox’s The O’Reilly Factor;
Extra; SportsTV: Brazil; Fox’s Reality Check; Good Day LA; The Early
Show, Inside Edition, Lifetime; Living Better, Living Longer; E!
True Hollywood Stories; KCAL9; and Discovery Health.
Dr. Ellenbogen was also named Best Plastic Surgeon by Town and Country
magazine. Since signing on with Vertex he has seen his business
increase immensely.
Dennis Palumbo, Psychotherapist and Author (dennispalumbo.com)
Psychotherapist and Author, Dennis Palumbo had never retained a
public relations firm before coming to Vertex. During his campaign
Vertex was able to create many opportunities for Palumbo to speak
as an expert on television and in magazines and newspapers.
PR highlights include appearances in or on: Entertainment Tonight;
KCOP Evening News, FOX Morning News; E! True Hollywood Stories;
KCAL9; Discovery Health; The Chart Show, Channel 5UK; EXTRA; KCET’s
The Book Show; Connie Martinson Talks Books; NBC Morning News; The
Laura Ingraham Radio Show; KUCI 88.9 FM; Book Radio; The Los Angeles
Times Sunday Magazine; The Los Angeles Times: California Section;
The Los Angeles Times: Calendar Entertainment Section.
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